Creating Social Posts

Pono's post creation flow uses your Brand Brain and tone settings to generate on-brand social media content — captions, hashtags, and imagery guidance — for any platform.

Starting a New Post

Go to Content in the navigation.
Tap + New Post (or tap a date in the Content Calendar and select + New Post).
The post creation flow will begin.

Post Creation Steps

Step 1: Choose a Platform

Select the target social media platform (e.g., Instagram, LinkedIn, Twitter/X, Facebook). The AI adapts the post format and tone to suit the selected platform.

Step 2: Define Content Focus

Choose or describe the content focus for this post:

Promotional (product or offer)
Educational (tips, how-to)
Engagement (question, poll, story)
Brand awareness (values, culture, behind the scenes)

Step 3: Generate Content

Tap Generate and the AI will produce:

A caption tailored to your brand tone
Suggested hashtags
A content direction or hook idea

Review the output and edit as needed.

Step 4: Select Brand Assets

Choose imagery or graphics to accompany the post:

Upload from your device
Select from your Brand Assets library
Use a Graphic (pre-designed visual suggestion)

See Mood Board for managing visual inspiration.

Step 5: Select Brand Tone (Optional Override)

If this post requires a different tone from your default Brand Brain tone, tap Select Brand Tone and choose an alternate tone for this post only.

Step 6: Schedule or Save

Schedule — Pick a date and time to post. The post will appear on your Content Calendar.
Save as Draft — Save for later without scheduling.
Mark as Final — Mark as approved and ready to publish.

Editing a Post

Open the post from the Content Calendar or the post list.
Tap Edit.
Make changes to the caption, hashtags, or imagery.
Save.

Content Ideas

Before creating a post, tap Ideas in the Content section to browse AI-generated content ideas based on your Brand Brain and upcoming calendar slots. Tap any idea to turn it into a full post.