Content Lab
The Content Lab is an advanced workspace for creating, managing, and fine-tuning your brand's content assets. It gives you more control over the building blocks used in AI-generated content.
What Is the Content Lab?
While the Content Calendar handles scheduling and the Blueprint handles strategy, the Content Lab is where you manage the underlying content elements:
- Content fields — Custom inputs that shape AI content generation (product names, key messaging, calls to action)
- Brand assets — Imagery, logos, and graphics linked to the brand
- Content templates — Reusable structures for recurring content formats
Accessing the Content Lab
Go to Content > Content Lab.
Working with Content Fields
Content fields are named inputs that get passed to the AI when generating content. For example:
| Field Name | Example Value |
|---|---|
| Primary CTA | "Book a free consultation" |
| Key Differentiator | "We're the only platform built specifically for freelancers" |
| Offer | "20% off for new clients in July" |
| Signature Sign-off | "Until next time, keep building." |
To add or edit content fields:
- Go to Content Lab > Fields.
- Tap + Add Field.
- Enter the field name and value.
- Save.
These fields will be available as optional inputs when creating posts or documents.
Managing Brand Assets
The Content Lab's asset library stores all visual assets linked to your brand:
- Logos (primary, secondary, icon)
- Brand photography
- Product images
- Graphic templates
To add assets:
- Go to Content Lab > Assets.
- Tap + Add Asset.
- Upload from your device.
- Label the asset for easy identification.
Tips
- Keep content fields updated whenever your offers, messaging, or CTAs change.
- Use the asset library as the single source of truth for brand visuals — avoid hunting through your camera roll every time you create a post.
- Label assets clearly (e.g., "Logo – White on Dark" vs. "Logo – Dark on White") to save time during post creation.