Brand Tone & Voice
Your brand's tone and voice tell the AI how your brand communicates. This directly shapes the language used in every document, post, roadmap, and plan the AI generates for you.
Tone vs. Voice
- Voice is your brand's consistent personality — it stays the same across all content. (e.g., "We are always direct, warm, and empowering.")
- Tone is how that voice adapts to context — more formal in a business proposal, more casual in a social media caption.
Pono uses both to calibrate AI output for the type of content being generated.
Setting Your Tone
During onboarding (or when editing your Brand Brain), you can:
- Select tone keywords from a list (e.g., Professional, Bold, Conversational, Authoritative, Playful, Empathetic).
- Write a custom description of your voice in your own words.
- Provide writing examples — paste in a sample of your existing content so the AI can learn your style directly.
Creating a Custom Tone Profile
For more precise control, use the Create Tone feature:
- Go to Brand Brain > Tone & Voice.
- Tap Create Tone.
- Describe your brand voice in detail — include adjectives, things to avoid, and examples of ideal copy.
- Save the tone. It will be applied to all future AI generations for this brand.
Tone Examples
| Brand Type | Example Tone Description |
|---|---|
| Boutique fitness studio | Energetic, motivating, community-focused. Never corporate or cold. |
| B2B SaaS company | Clear, confident, and solution-oriented. No jargon. Professional but not stiff. |
| Personal brand / coach | Warm, authentic, empowering. Speaks directly to the reader using "you." |
| Law firm | Authoritative, precise, and reassuring. Formal but approachable. |
Updating Your Tone
You can update your tone at any time without affecting previously created content. Go to Edit Brand Brain > Tone & Voice, make your changes, and save.