Launch Pad

The Launch Pad is a strategic planning tool for planning and executing product launches, campaign launches, and platform rollouts. It walks you through creating a phased launch strategy tailored to your brand and goals.

What Is the Launch Pad?

The Launch Pad helps you answer the question: "How do we introduce this to the world?"

It is designed for:

• New product or service launches
• Entering a new social media platform
• Launching a marketing campaign
• Announcing a rebrand or major business change
• Rolling out a new offering to existing customers

Accessing the Launch Pad

Tap Launch Pad in the navigation menu.

Creating a Launch Plan

1. Tap + New Launch.
2. Describe what you are launching — product name, platform, or campaign concept.
3. Set a launch date (or target window).
4. Select the launch type:
   • Platform launch (entering a new channel)
   • Product launch
   • Campaign launch
5. The AI will generate a phased launch plan.

Launch Plan Structure

A typical Launch Pad plan includes three phases:

Phase 1 — Pre-Launch (Awareness & Build-Up)

• Teaser content strategy
• Audience warming tactics
• Press and outreach preparation
• Internal team readiness

Phase 2 — Launch Day / Week

• Announcement content and messaging
• Key actions by channel
• Real-time engagement plan
• Partner and influencer activation

Phase 3 — Post-Launch (Sustain & Optimize)

• Performance review checkpoints
• Follow-up content
• Audience nurture sequence
• Iteration based on results

Editing Your Launch Plan

Each phase is fully editable. Tap any section to:

• Modify tactics
• Reassign owners
• Adjust timelines
• Add new actions

Linking to Tasks

Tap Create Tasks from Plan to automatically convert launch plan actions into tasks on your Task Board. This bridges the strategy-to-execution gap — your launch plan becomes an actionable to-do list for your team.